Please use this identifier to cite or link to this item: https://hdl.handle.net/11404/4564
Title: Plan de mercadeo
metadata.dc.contributor.corpauthor: Servicio Nacional de Aprendizaje (SENA)
Issue Date: 1980
Publisher: Servicio Nacional de Aprendizaje (SENA)
Keywords : Administración de ventas
Mercadeo
Ventas
Abstract: The marketing methodology for associative companies is described. The concept of marketing and marketing plan is defined, what are its objectives and general guidelines associated with marketing strategies applicable to an associative company are given
Abstract: Se describe la metodología de mercadeo para las empresas asociativas, Se define el concepto de mercadeo y de plan de mercadeo, cuáles son sus objetivos y se dan pautas generales asociadas a estrategias de mercadeo aplicable a una empresa asociativa
URI: https://hdl.handle.net/11404/4564
Appears in Collections:Cartillas

Files in This Item:
File Description SizeFormat 
plan_mercadeo.pdf11.67 MBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.