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Title: Plan de mercadeo
metadata.dc.contributor.corpauthor: Servicio Nacional de Aprendizaje (SENA)
Issue Date: 1980
Publisher: Servicio Nacional de Aprendizaje (SENA)
Keywords : Administración de ventas
Abstract: The marketing methodology for associative companies is described. The concept of marketing and marketing plan is defined, what are its objectives and general guidelines associated with marketing strategies applicable to an associative company are given
Abstract: Se describe la metodología de mercadeo para las empresas asociativas, Se define el concepto de mercadeo y de plan de mercadeo, cuáles son sus objetivos y se dan pautas generales asociadas a estrategias de mercadeo aplicable a una empresa asociativa
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