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Modelo integral para el fortalecimiento de la cadena turística ibaguereña

dc.contributor.authorMontealegre Quijano, José Leonardo
dc.contributor.authorCamacho García, Freddy
dc.contributor.authorCastellanos Bravo, Jorge Alejandro
dc.coverage.spatialIbagué
dc.date.accessioned2021-05-03T20:16:45Z
dc.date.available2021-05-03T20:16:45Z
dc.date.issued2020
dc.identifier.isbn9789581505920
dc.identifier.urihttps://hdl.handle.net/11404/7117
dc.descriptionEl libro recopila enfoques técnicos tenidos en cuenta para la construcción del modelo integral para el fortalecimiento de la cadena turística ibaguereña cómo estrategia de potencialización de sus diferentes actores. Este documento constituye una herramienta de consulta para conocer detalles científicos sobre los aspectos considerados en el desarrollo de las diferentes aristas que sirven como constructo para soportar cada una de las metodologías aplicadas dentro de las estrategias de marketing en el proceso de transformación de servicio al cliente y el modelo de subasta inversa como dinamizador de escenarios de libre competencia en el sector del turismo de la ‘Capital musical de Colombia’.es_ES
dc.description.abstractThe book compiles technical approaches taken into account for the construction of the integral model for the strengthening of the Ibaguerean tourist chain as a strategy of potentialization of its different actors. This document constitutes a consultation tool to learn scientific details about the aspects considered in the development of the different edges that serve as a construct to support each of the methodologies applied within the marketing strategies in the process of transformation of customer service and the reverse auction model as a catalyst for free competition scenarios in the tourism sector of the 'Musical Capital of Colombia'.es_ES
dc.description.tableofcontentsReferentes teóricos para el diseño del modelo integral -- Metodología de intervención en el sector turístico -- Resultados de la intervención en el sector turístico ibaguereño -- Propuesta de modelo integral para el fortalecimiento de la cadena turística ibaguereña basado en estrategia de subasta inversa.es_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isospaes_ES
dc.publisherServicio Nacional de Aprendizaje (SENA)es_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/deed.eses_ES
dc.subject.ddcEconomíaes_ES
dc.subject.otherFinanzas y Administraciónes_ES
dc.titleModelo integral para el fortalecimiento de la cadena turística ibaguereñaes_ES
dc.typeLibroes_ES
dc.subject.lembTurismo -- Ibagué (Tolima, Colombia)
dc.subject.lembPromoción de turismo -- Ibagué (Tolima, Colombia)
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones_ES
dc.publisher.dependenciaCentro de Comercio y Servicioses_ES
dc.subject.keywordsTourist -- Ibagué (Tolima, Colombia)es_ES
dc.subject.keywordsTourist promotiones_ES
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesses_ES
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